Kristian Beloff

Co-Founder & CFO

Kristian Beloff

Kristian is a serial entrepreneur who thrives on finding opportunity where others see barriers and entrenched status quo. He believes that well-executed, scalable tech solutions can solve industry-wide problems.  He brings the thought leadership to drive a sound strategy, the experience to develop a world-class team and the tenacity to iterate, adapt and pivot to successfully bring software platform solutions to market.

 

Kristian co-founded mVentix, Inc. in 2004. The company went to market a year later with its market intelligence platform IntegriRep, which helped global brands solve the problem of gathering timely and accurate point-of-sale intelligence data. The solution later matured into the digital backbone of the company’s portfolio of field force outsourcing services.

CellYourBrand was the first of its kind SMS and mobile web-based retail training platform, which Kristian brought to market in 2008. The solution leveraged the rapid emergence and adoption of smartphones to help consumer electronics brands break the traditional LMS status quo by reaching and educating sales personnel in a unique new way.

The SellPro sales activation platform as a service was launched in 2014. SellPro fuses native apps on iOS, Android and Windows with a robust content authoring and management back-end to empower retailers, brands and agencies to engage, train and inspire retail personnel through interactions on their own mobile devices. Under Kristian’s leadership, SellPro is currently scaling in multiple verticals, including Consumer Electronics, Musical Instruments, Home Improvement, Sporting Goods, just to mention a few.

In 2020 Kristian co-founded VertiPay in the healthcare space, featuring a smarter solution for clinical trial reimbursement. The platform serves Pharmaceutical and Biotech companies, CROs and Study Teams in their daily clinical trial reimbursement tasks, while boosting subject engagement, trial awareness, and better experience for both the clinical trial subjects and the teams.

After purchasing his first electric car (a Lucid), Kristian saw an opportunity and need to acellerate the development of charging infrastructure. This inspired him to leverage his experience bringing multiple software platforms to life into the formation of EVlogic by joining forces with James, Pavel, Sage and Vess.